Re: WTAG coverage of Fire

["Bill O'Neill" <billo@erols.com>]

Martin Waters writes:
>         But WTAG was real quick to come up with liners touting their
> coverage--at least by the next Monday.

The sense of urgency to back-sell doesn't always translate to the
preparation as suggested by Donna Halper.   We all have Rosie Ruiz to
thank for new and exciting ways to join in late and (attempt) victory.
Not a slam just at WTAG, but just about any station that is not dialed
in with a 'resident' local news human.

Someone else wrote that maybe
> stations are so locked in contractually to syndicated shows like
Limbaugh.,
> etc., that they can't pre-empt them. That's rubbish. <snip>

The textbook method would be to pot up the bird to reel or DAT then
grab the spot inventory and run in the same daypart another time and
note such on the attestation.  The reality? Back to you, Martin! --->

>First, I don't believe
> that is the case. But, mainly, you pre-empt and let Limbaugh sue you
if he
> wants. Dare him to sue you or try to change affiliates because of
what you
> did. He won't.

The publicity would be disastrous for the show, and besides, unless a
local interrupts chronically (for less than bulletin reasons) then a
synicator could have a point to make.

Bill O'Neill