Re: Dick Clark-owned syndicator buys stake in Portland'sBroadcastAmerica.com

[SteveOrdinetz <steveord@wavewizard.com>]

At 03:16 AM 12/10/99 EST, Chuckigo@aol.com wrote:
>
>
>don't blame the web.  blame the syndicator, who, for years, has required 
>exclusivity and prime clearance for their spots, as well as the occasional 
>cash stipend in exchange for their product.

(some snippage)


>     additionally, when the syndicators and their advertisers notice a 
>drop-off in the number of stations because of the program's ready 
>availability on the web, the syndicators will scramble to get everyone in 
>radio back on board.  unfortunately for them, the finite number of original 
>ideas will have been tapped, leaving no really "original" programming to be 
>syndicated.  
>


Realistically, though...how many people would CHOOSE to listen to Casey
Kasem, Rick Dees, Dr. Demento, etc. via RealAudio when it's available
locally on the radio?  Not everyone has a cable modem or their own personal
T1 line...56k connections, while better than 28.8 are still plagued with
dropouts, and PC audio isn't exactly high fidelity.  It would help the
syndicator, especially with shows (Dr. Demento & the Grateful Dead Hour
coming to mind immediately) that are not available in many markets, or if
they are air in a graveyard time slot.