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Re: Driving the calls (was: wrong call letters)
- Subject: Re: Driving the calls (was: wrong call letters)
- From: "Roger Kirk" <email@example.com>
- Date: Tue, 21 Sep 99 13:02:57 -0400
A. Joseph Ross" wrote:
>As I understood it, WMEX-1150 was doing quite well until
>WODS came along. An FM station with a bigger promotional
>budget trumps an AM. A common story.
Funny, but I never considered WODS to have a big promotional
budget. Their biggest line item must be the summer concerts.
They give away a T-shirt every night at 8:35, most of their
contests seem to be trade-outs and personal appearances of
WODS Personalities are compensated (except for certain charitable
yada, yada, yada...)
OTOH Kiss-108 does $10,000 Thursdays during sweeps. Four of
those would more than pay for an evening with the Righteous
Any "insiders" with more info?