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Re: Driving the calls (was: wrong call letters)

A. Joseph Ross" wrote:
>As I understood it, WMEX-1150 was doing quite well until 
>WODS came along.  An FM station with a bigger promotional 
>budget trumps an AM.  A common story.

Funny, but I never considered WODS to have a big promotional
budget.  Their biggest line item must be the summer concerts.
They give away a T-shirt every night at 8:35, most of their 
contests seem to be trade-outs and personal appearances of
WODS Personalities are compensated (except for certain charitable
yada, yada, yada...)

OTOH Kiss-108 does $10,000 Thursdays during sweeps.  Four of 
those would more than pay for an evening with the Righteous 

Any "insiders" with more info?

Roger Kirk