Re: Anyone notice WPLM-FM cumes in 3 markets?

[Mark Shneyder <bostonradio@yahoo.com>]

'PLM-AM and 'PLM-FM are combined by Arbitron. Two different formats :
business news/talk and Easy Listening. One combined share.
The station owner is very likely going after the same demo(older
adults 44+). It makes it easier to sell two stations in a package buy...

- --- Bill Piacentini <billpi@ll.mit.edu> wrote:
> People are moving, albeit slowly, over to 99.1!
> It has finally surpassed WXKS in the Boston market.
> It was definitely responsible for WOCN losing almost 1 point and is 1 point 
> higher than WBZ in the Cape Cod market.
> In the Providence market, its rival WLKW lost a point; and WPLM is listened 
> to by more people than WBZ.
> Although many people disagree with my premise that if potential listeners 
> don't like the music [and despise talk] they will "contend" with all news. 
> The converse also holds that 99.1 can potentially take listeners away from 
> the all-news, the "Old-(vocal)-jazz", as well as oldies and AC formats. Now 
> if they will only print some bumper stickers ["I'm takin' it EASY99.1"] to 
> change listeners' old habits!
> 
> Regards,
> Bill Piacentini
> Takin' it...EASY99.1
> Note: Although sometimes I feel I am the PD (through some extra-sensory 
> medium), I am only a listener who feels this is the kind of station I would 
> buy and format. Now if they could buy the two other contiguous 99.1's 
> ("WPLR 99.1 - New Haven - classic rock" and "WNNH Henniker (1250 712' DA): 
> Oldies") and put "The BEST songs from the BIGGEST artists" format on those, 
> they could saturate most of New England!
> 
> References:(Note: WPLR not in Boston Radio Archives)
> http://www.rronline.com/Subscribers/Ratings/Homepage.htm [FREE FOR NOW]
> http://dir.yahoo.com/Regional/U_S__States/Connecticut/Metropolitan_Areas/Har 
> tford_New_Haven_Metro/News_and_Media/Radio/Stations/
> http://radio.lcs.mit.edu/radio/mv.html
> 

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