Re: The big switch, as it happened

["Smyth, Sean (CON-COLUMBO)" <ssmyth@cnc.com>]

Chris B. writes:
>Question:  If this thing really takes off, what does this do to the
>radio advertising marketplace in Portland and Portsmouth?  I can well
>imagine some national/regional advertisers like Newbury Comics and
>Starbucks Coffee resisting the efforts of locally-based (at least
>studio-wise) stations' salespeople to sell time when said advertisers
>can essentially reach all three markets with one buy.

Well, let's remember that 'FNX can't reach half of the Boston market
and has a substandard to poor signal where it matters most in terms
of their target demo -- in the main college areas (Northeastern,
Emerson). And that translator of theirs does very little to mask the
problem.

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