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Re: Another Talker in Boston....?

At 09:46 PM 7/18/99 -0400, Garrett Wollman wrote:
>The same is almost certainly true for small markets where one bears
>the additional burden of having to compete against satellite stations
>which can still make money selling spots at a dollar a minute.  (Think
>about it: a class-A FM running 3 kW with 50% efficiency has energy
>costs of $21 a day.  If the owner also doubles as sales staff, there
>aren't even personnel expenses or payroll taxes to pay.)

This fact of life has probably doomed many small-market stations.  All it
takes is one station (out of how many...4 or 5 at the most?) to go that
route, and it makes it pretty rough for anyone else to charge a decent
rate.  Add to the fact that Main St. has pretty much been replaced by
Walmarts and the like that do little or no radio advertising (and what they
do is thru agencies, and don't want to be bothered with Podunk radio) the
outlook is grim.  You scrape by with the few mom & pop businesses left that
can only afford the $1/minute spots.


End of boston-radio-interest-digest V3 #445