RE: WALE Needs New Victims

["Pete Ferrand" <petef@sprynet.com>]

> And the fish I just caught is THIS big.  What is
> it that radio
> stations need to exaggerate their footprints?

Yeah. And the stations that change patterns and power levels
usually don't refer to that on the rate card, thus an
advertiser will get dramatically different coverage for the
same rate for spots at the same time in AM and PM drive at
different times of the year.

- -Pete

------------------------------