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Re: Greed

At 08:48 PM 1/20/99 EST, OnAir4U@aol.com wrote:
>
>In days of yore (whatever the hell yore is) I worked at WCCM in Lawrence, MA
>and we had spots for a local hardware store, a regular advertiser, who
>requested we run spots highlighting their fabulous bags o' ice melter and
>ergonomic snow shovels. These were to be aired only durng snow storms.
>
>Since radio is an immediate medium, is that greed on the part of the station
>or smart targeting by the AE and advertiser?  
>

Why is having a "storm cancellation" sponsor any worse than sponsoring the
ski reports, a newscast or anything else?  Sounds like the sales staff was
on the ball.

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