Re: WPLM

[Mark Shneyder <bostonradio@yahoo.com>]

- ---Dan Strassberg <dan.strassberg@worldnet.att.net> wrote:
>
> That way, if the listners _don't_ like what they > hear, management
can say "hey, don't blame us; it was
> _your_ idea." During the "stunting" period, Sunday > 
Maybe they should blame a consultant who surveyed the market, looked
for 'holes', sampled the audience and prepared a report which at the
end convinced the
GM and the owner to make the change....:)

I am sure WPLM's GSM notified the advertisers weeks
ago that station's direction is going to change as of 1/1. Some
clients left and might return, some stayed, new ones will come.

I think the new format deserves a bit of time before
we can judge, based on ratings and revenues, if the station made the
correct move. Right now, it's way to early to tell if this is going to
succeed or fail...

I noticed that their Metro reports include mostly traffic info about
Providence and South Shore areas and very little on Boston traffic(CA,
The Pike,etc).

- -Mark
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