Re: WPLM Returns to AS

[Dan Strassberg <dan.strassberg@worldnet.att.net>]

>Date: Sat, 26 Dec 1998 15:33:27
>To: "Kaimbridge M. GoldChild" <kaimbridge@my-dejanews.com>
>From: Dan Strassberg <dan.strassberg@worldnet.att.net>
>Subject: Re: WPLM Returns to AS
>
>At 07:55 PM 12/26/98 +0000, you wrote:
>
>>Hey all you WQEW mourners, you've just gotten a Christmas gift:  WPLM
>>has returned to adult standards/big band, doing The Chairman Of The
>>Board all day today (Sat 26 Dec), adding the second most requested
>>artist tomorrow (Tony Bennet?), as "we slowly build the station you
>>want"--or something to that effect!
>>
>Just tuned in 99.1--the signal isn't great here, but depending on where you
are in the house and the cars, it can be OK--in mono anyhow--on the better
radios. Tuned in in the middle of "A Foggy Day". What a delight! Maybe life
will be a little less tedious than it was going to become without
WQEW--until WPLM discovers, yet again, that AS doesn't pay. Or, maybe this
is just a teaser; maybe they're just stunting. Maybe the new format will be
worse than "smooth jazz", which certainly was less awful on 99.1 than it is
on 96.9. My guess is that, of all of the formats that WPLM has tried over
the years, AS paid the least badly. However, that was then and this is now.
Now is when everybody my age (including me, as far as the time buyers are
concerened) is dead. Never mind that most of us haven't even retired yet;
the 20-something time buyers know _all_ about people 55+.
>
>When the Times flipped (then) WQXR (AM) to AS, I thought "wonderful, the
format is in the hands of a company that isn't greedy." It took six years,
but I was proven wrong. Now, I'm saying to myself, WPLM is owned by a lady
who has steadfastly refused to sell despite what must have been a series of
very attractive offers. WPLM must be worth $25 million. I'm wondering what
it will take to turn her head. Life is tough in the big city.
>

- -------------------------------
Dan Strassberg (Note: Address is CASE SENSITIVE!)
ALL _LOWER_ CASE!!!--> dan.strassberg@worldnet.att.net
(617) 558-4205; Fax (617) 928-4205

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