Re: FW: Shoptalk

["C. Jenest" <vanderlay@rocketmail.com>]

I noticed that WBZ TV-4 had the Time-Life infomercial on
as well. It was very strange to see this programming on at
that hour, on a major station.

- ---Donna Halper <dlh@donnahalper.com> wrote:
>
> Sent to me by a reliable source.  Mel strikes again??? 
What could this mean?
>   
> >WCBS/Ch.2 (New York) has begun selling half-hour blocks
of early
> >evening airtime to infomercials - pre-empting
"Entertainment Tonight"
> >for paid, program length commercials. It is rare for a
big-city,
> >network- owned station to program infomercials between
7 and 8pm,
> >which is typically the single most watched time period
programmed by
> >local stations. But WCBS, under a great deal of
pressure from the
> >network to increase profits, made the decision to sell
the time
> >outright. Channel 2 viewers expressed shock and outrage
Tuesday night
> >when a half-hour infomercial for Time-Life mail-order
records aired
> >during the time usually devoted to the syndicated TV
magazine show
> >"Entertainment Tonight." Ch.2 insiders said the
decision to air the
> >infomercials during the early-evening hours was made at
the corporate
> >level by Jonathan Klein, president of the CBS
Television Stations
> >division. The ads also ran in similar timeslots on the
other 13 CBS-
> >owned television stations. (NY Post)
> >
> >
> >
> >
> 
> 

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