Re: "New" and improved?

["'A. Joseph Ross'" <lawyer@world.std.com>]

On Wed, 22 Jul 1998, Bob Nelson wrote:

> While scanning the dial tonight, I heard a DJ at
> WROR refer to his station as "the new 105.7, WROR", and I thought,
> "hasn't it been nearly a year,
> more or less, since they went to that format?".

Closer to two years.

> Exactly when do stations stop referring to their
> format as "new"? 

As we were just saying last week, WMEX was the "New WMEX" for many years
- -- from 1957 until sometime in the 1970s or so. 

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