Re: Rush and Dr Laura

["Terrence M. Wood" <terry_wood@prodigy.net>]

Dan, I was quoting the article in the Paper, those are the stations and the
words of the reporter who wrote the story.  As to commercials, they are
probably the best buy in advertiseing right now, and have been for many
years on radio.  The rates have not gone up considerably per minute.  Now in
order for a station to carry rush and stern and imus  they must be able to
sell time on the air, when the cost outdistances the revenue available or
the ratings donot cover the costs, then you cut,  Rush is going down in
ratings and Imus up.  There is a difference though, Imus and Stern work for
Uncle Mel,  Rush is a Rush owned show!

Terry
- -----Original Message-----
From: Dib9@aol.com <Dib9@aol.com>
To: boston-radio-interest@khavrinen.lcs.mit.edu
<boston-radio-interest@khavrinen.lcs.mit.edu>; terry_wood@prodigy.net
<terry_wood@prodigy.net>
Date: Thursday, July 09, 1998 10:34 AM
Subject: Re: Rush and Dr Laura


>In a message dated 98-07-09 01:05:49 EDT, Terry Wood writes:
>
><<
> In Fosters Daily Democrat in Dover NH it was announced that Radio Station
> WTSN was dropping Dr Laura and Rush Limbaugh, because of LOW RATINGS and
> rising costs of carrying the Programs.  Rush has dropped to Number 4 in
> ratings nationwide, and he is demanding big bucks to carry his show.
> Smaller Stations are refusing to carry him because the listenership is
down
> and the GREED factor on his part.
>
> Terry >>
>
>Greed?  Why does Rush do a talk show?  As he will readily admit, to make
>money!  Why do the stations that carry his show do so?  To make money.  Why
is
>it greedy to ask those stations to pay to carry the show?  I guess some
might
>consider it greedy because most network radio shows are on a barter basis.
>That is not because the people that run those companies are less greedy, it
is
>because those companies decided that they would not get enough clearences
if
>they charged for the show.  It is simply a business arrangement.  If a
station
>decides that Rush is not worth paying for, they can drop his show.
>
>By the way, Rush is not the only show that charges stations to carry them.
>Both Imus and Stern charge big bucks.  Are Stern and Imus greedy?  I don't
>know what the arrangement is now, but when WZAN added Imus they were paying
>three times as much to carry Imus as they were to run Rush on WGAN.
>
>Oh by the way.  In case you were not aware, Terry.  Radio stations charge
>advertisers to run commercials on there stations.  That's how they stay on
the
>air.  Is that greedy?
>
>Also, before people start cheering for WTSN.  We should remember that this
is
>the station that eliminated a bunch of local programming earlier this year
to
>save money.  The latest moves follow that pattern.
>
>Dan Billings
>Bowdoinham, Maine

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