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Re: Wee Eye
- Subject: Re: Wee Eye
- From: "Bill O'Neill" <billo@erols.com>
- Date: Wed, 17 Jun 1998 08:12:17 -0400
>You need a signal that covers your metro. Whether it's 50k or 5k is
irrelevant.
The "metro" of 590 Boston is not equal to 850 Boston. If you are talking
ADI in this instance, the 850 signal pulls in sub-markets that 590 simply
cannot, particularly after dusk (Metrowest, Merr. Valley, So. Shore). These
areas are critical in the business sense. If you are inside the 128 belt,
then you pull both signals in equally well.
Bill O'Neill
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