Re: Boston Radio Watch 05-22-1998

["Bill O'Neill" <billo@erols.com>]

>Boy, that "Hot Talk" format at WRKO is really selling huh? A $1.7 million
loss
>last year!
<snip> 1997 Revenue: $ 8,900,000  1996 Revenue: $10,600,000

The most telling is what is not told - WRKO is THEE only (full-time) talk
game in Boston and they are getting slapped.  The demo has been theirs for
the taking.

Boston is _not_ like any other market of its size in America.  It's quirky
nature is both part of its charm as well as the reason it is a tough nut to
crack if you 'work out of a manual.'  (Outsiders and/or newbies beware!)  It
strikes me as ironic that with all of the "local" talk RKO has programmed,
the station still lacks that 'local feel' it once had.  Perhaps Boston being
such a political town and no political talk must be the a big part of WRKO's
growing problem.

Bill O'Neill

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