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Re: Seinfeld

On Wed, May 20, Mike Hemeon wrote:
>We now do regional promos that are tailored to the region of 
>the country recieving them. Improved "Friends" rating 
>enormously in Texas.

I did a promo for a 3rd Rock/Maverick (the movie) pairing - a 
"hoedown-flavored" song parody - last year; we immediately 
fed it to Southern affiliates. Although, as I said, I often find 
the promos annoying, NBC really sets the benchmark in 
trumpeting their wares. And it seems to make a difference.

- - Henry Dane

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