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WBUR and such....
- Subject: WBUR and such....
- From: LJNF40D@prodigy.com (BUMP MARTIN)
- Date: Mon, 20 Apr 1998 12:09:46, -0500
> As for ratings, I know they are good. I don't know why they aren't
included in
> the regular ratings with everyone else.
While they are not 'published' in Arbitron...(Mainly because ARB was
designed for commercial stations to sell spots and ad agencies to buy
them)...They *are* available in the "raw data" that can be purchased
from ARB. With use of 'Maximizer' and such.
They are also available via Accuratings.
There numbers are quite impressive...for a station that most
undrestimate.
If I remember correctly, they are top 5 in AM drive (25-54).
BM
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