Re: New Call Letters in Portland

[Dib9 <Dib9@aol.com>]

<< On Tue, 7 Apr 1998, Dib9 wrote:
 
 > "The Mix" 99.9 WKZS Auburn has new call letters.  They are WMWX.  Very
close
 > to WMGX.  So close that an ad in the Casco Bay Weekly actually had the call
 > letters WMGX in a Mix ad.
 
In a message dated 98-04-07 20:15:24 EDT, Chris writes:

 I wonder if Saga made any fuss over the change.  Then again,
 Androscoggin County isn't part of the Portland market, right? ;)
 
 Take care,
 
 Chris >>

Actually, the management at WMGX thinks that if the change has any effect at
all it will be people making the mistake of writing WMGX when they mean the
Mix because the MGX calls have been around so much longer.

Dan Billings
Bowdoinham, Maine
MGX weekender

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