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Portland Market Share
- Subject: Portland Market Share
- From: Dib9 <Dib9@aol.com>
- Date: Tue, 7 Apr 1998 19:44:36 EDT
According to a person that would know, Saga (WMGX, WYNZ, WPOR, WGAN, WZAN) has
42% of the advertising revenue in the Portland market and Fuller-Jeffery
(WBLM, WCYY/WCYI, WJBQ, WHOM, WJAE) has 35% of the market's advertising
revenue. If these numbers are correct then Fuller-Jefferey's purchase of WCLZ
would not cause them any problems with the Justice Department. I don't know
WCLZ's share of the market's revenues, but I am sure it is less than 5%.
Dan Billings
Bowdoinham, Maine
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