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RE: "Black Monday" at WGIR-FM.
- Subject: RE: "Black Monday" at WGIR-FM.
- From: Roger Kirk <firstname.lastname@example.org>
- Date: Tue, 17 Mar 1998 18:07:00 -0500
PETER GEORGE wrote:
> I cannot help but wonder WHY the new owners decided to purge a good
>amount of WGIR-FM's on air talent to rebroadcast WHEB in Portsmouth.
>all, Manchester is New Hampshire's largest city and WGIR-FM commands a
>larger audience than WHEB-FM could ever muster. It would make "sense"
>to reverse the simulcast to put HEB on GIR-FM. What you are seeing is
>the destruction of something that took nearly twenty years to build. I
>can smell the "beancounters", even down here.
By inference, Manchester has "better talent". Generally speaking, better
better pay. Better pay = higher operating costs. To reduce operating
substitute less expensive talent. Cut costs even more: eliminate talent
Radio will soon not be entertainment, but merely the business of selling
time interspersed with filler (animal byproducts, corn meal, sawdust,
Twenty years to build - so what? It's history - in the wink of an eye.
that's business. Radio (talent) is treated like farm animals to which
children learn not to become attached - today's pet pig is tomorrows
Moral: You better not like a radio station too much, because it'll be
And that's DoublePlusUnGood
Why don't I feel better about it, now?