[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

Re: WVBF

> One thing no one has mentioned:  How badly the "average listener" mangled   
> the VBF call letters.  If I had a dime for every person who has (in my   
> presence) called them "BBF" or "BVF", I'd be a rich man indeed.    

When CBS's WMRQ 103.3 changed to Oldies 103/WODS, the ratings of WILD (AM
1090) suddenly shot way up because listeners to WODS were writing it down
as "WOLD".  Arbitron caught on eventually, but for a while there were some
very happy people over at WILD. 


Rob Landry
umar@wcrb.com

------------------------------