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Re: MIX 98.5



At 08:45 PM 4/12/97 -0400, Bill O'Neill wrote:
>Mix 98.5 seems to be chasing Kiss 108 while leaning a bit more on AAA in
>the B - rotation.   Seigel is still very strong in the AM at Kiss but seems
>tired and out of place with the music now, more than ever. 

>What would happen to a station in Boston right now if someone reincarnated
>the old HTT - Power 103 (or the then competitor ZOU) with straight-ahead
>CHR?  And, what else is there room for in the market now?
>

Matt Seigel isn't the only one at Kiss who sounds old and tired.  Much of
their airstaff consists of veterans who date back to the 60s or at least the
mid-ish 70s, and no matter how much they try aren't able to hide it.  No one
likes to be put out to pasture, but sometimes you've gotta step aside and
let the next generation take over.  I, for one would love to have a station
with the energy of the old WHTT on the air.  AS much as I respect their
heritage, Kiss sounds old, tired and out of touch.

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