103.3 Playlist

[Sid Schweiger]

"I never see advertising to let people know that these outlets exist.  And 'casual mentions' on the main signal can't count because it probably doesn't appeal to those listeners."

There will be no "casual mentions" on the main signal because no station owner with an ounce of brains is going to deliberately dilute an audience that shows in Arbitron by driving them to an HD secondary channel that doesn't show in the ratings, even if it's an HD secondary under the same ownership.