Lots of avails on the WRKO Boston Red Sox Radio Network?

[Garrett Wollman]

<<On Fri, 13 Jul 2007 12:57:43 -0600, "Sid Schweiger" <sid@wrko.com> said:

> Yes, we do...and with very good reason.  Getting listeners to remember
> who you are is an uphill climb, and if you think I'm kidding, you should
> see the diaries that some Arbitron panel participants fill out.

I am told that WBZ gets a good deal of credit for other stations'
listeners this way.  People are convinced they were listening to WBZ,
because they repeat the calls so often, even when they were actually
listening to Magic.

-GAWollman