Re: Very Unusual Commercial Airing Currently on WBZ-AM

["Joseph Pappalardo" <joepappalardo2001@yahoo.com>]

I seem to recall the ads for "the ride"s to be actualy commercials...not
PSA's.

JP


----- Original Message -----
From: "Dan Billings" <billingsdan@yahoo.com>
To: <lglavin@lycos.com>; <boston-radio-interest@bostonradio.org>
Sent: Sunday, June 23, 2002 2:53 PM
Subject: Re: Very Unusual Commercial Airing Currently on WBZ-AM


> The organization mentioned in the ad is controversial.
>  They ran a bike marathon from Montreal to Portland
> last year.  A couple of media outlets covered how
> little of the money actually goes to research, but
> many more media outlets gave uncritical, feel good
> coverage to the event.  I do not know who is correct
> regarding the controversy but media outlets that give
> free p.r. to such events should look into the finances
> of the groups involved.  I think many of the Portland
> media outlets ignored the issue because they had
> already been suckered into PSAs and feel good coverage
> for the event.
>
> I also applaud WBZ for running the ads.  Media outlets
> certainly have the right to turn down such ads, but I
> think they should only do so when the claims made are
> clearly false or the content offensive.
>
> -- Dan Billings, Bowdoinham, Maine
>
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